To achieve your inbound marketing goals effectively, you must have several crucial components, including compelling calls-to-action (CTAs) on well-crafted landing pages. Without utilizing landing pages to capture leads, your chances of converting website visitors into customers are slim. However, it’s important to remember that the success of your landing pages in driving conversions relies heavily on their visibility. If you’re seeking guidance on generating traffic for your landing pages, you’ve come to the right place.
What Is A Landing Page?
A landing page serves a single purpose: to gather information from visitors through a form. Every element on the page should be strategically placed to encourage visitors to complete the form. While your website may have multiple pages with states to collect information, a landing page is specifically designed for this alone. An effective landing page provides information about a specific offer and guides the visitor toward taking action by filling out the form.
Why Are Landing Pages Important?
Landing pages play a vital role in providing a dedicated space for each of your content offers, making it easier to guide visitors through the conversion process. For instance, you offer a free eBook on various decking materials and free consultations for deck refinishing. By creating separate landing pages for each offer, you can direct readers from a blog post about cedar deck maintenance to the free consultation, while those reading an article on the benefits of composite decking can be directed to your eBook on materials. This strategic funnelling divides visitors based on their position in the buyer’s journey, increasing the likelihood of them accepting an offer that closely relates to the original material they engaged with.
Furthermore, effective landing pages eliminate distractions such as menu options, unnecessary information, and sidebars to ensure visitors can focus solely on the offer and the form. By removing these distractions, visitors are more inclined to complete the state since there are no competing actions on the page.
How To Driving Traffic to Your Landing Pages?
Now that you have created a collection of landing pages ready to fulfill their lead-generating potential, the next step is to drive traffic to them. Here are ten proven techniques to achieve this:
- Calls to Action on Your Homepage:
Instead of cluttering your already busy homepage with a form, strategically place a call-to-action to guide new visitors directly to one of your most enticing offers.
- Calls to Action on Your Blog:
Given that your blog posts often rank in search results and are frequently shared on social media, it’s crucial to include relevant calls to action in every blog post. If your website incorporates innovative content, you can personalize the calls to act based on the individual visitor, increasing traffic from your leading site to your landing pages.
- Calls to Action on Popular Pages:
Take advantage of the high traffic your articles, blog posts, or informational pages receive by placing relevant calls-to-action that convert some visitors into qualified leads.
- Email Marketing:
When sending emails to your current leads, ensure that the clicks within the messages direct recipients to targeted landing pages rather than your homepage. Since these leads are already qualified, they require minimal persuasion to convert. Additionally, you can personalize blog posts (with linked calls-to-action) that cater specifically to individual recipients, making them more likely to click through.
- Nurturing Existing Leads:
By sending out personalized messages tailored to each lead’s position in the sales cycle, you can gradually build a relationship and increase your credibility. This approach reduces the time spent on lead qualification, allowing you to focus more on closing deals when the leads are ready.
- Facebook Landing Pages:
Utilize Facebook landing pages to redirect your social media visitors to your website and offer. Instead of directing them to your homepage, send them to a targeted landing page that captures their interest. By providing something specific that aligns with their initial click on Facebook, you increase the likelihood of them staying on your page and converting.
- Social Media Sharing:
Share your offers by sending a link to a landing page with a targeted message to your friends, fans, and followers. Encourage them to share the request with their networks as well. If the offer is valuable, you may receive additional shares, which can help expand your reach even further.
Rather than posting the same content on every social media platform, take the time to understand which offers are most relevant to each platform’s audience. For example, a visually appealing eBook of beautiful backyard design plans might resonate well on Pinterest, while a detailed guide on deck installation might be better suited for Facebook. This tailored approach can significantly increase engagement and generate more leads.
- Thank You Page:
After someone completes an offer, direct them to a Thank You Page that suggests at least one related offer they might find interesting. These suggestions don’t necessarily have to be additional landing pages; you can link to informative blog posts that align with the visitor’s persona. You can also follow up with a relevant email to further the conversation. You continue nurturing the relationship by keeping them engaged and maintaining your brand’s presence.
- Guest Blogging:
It will increase the exposure of your offers by writing guest posts on other blogs that your target customers regularly read. When crafting these posts, avoid making them overt advertisements. Instead, strategically place a call to action that encourages readers to explore your offers. This approach can attract new leads who might not have discovered your site otherwise.
- Create Compelling Calls to Action:
Creating compelling calls to action is crucial to driving traffic to your landing pages as part of your inbound marketing strategy. Whether they appear on your blog, in emails, or on social media, these CTAs must be engaging in content and design. Continuously test and refine elements such as headlines, button colours, and wording to determine what resonates best with your audience.
Sum Up
By collecting data on the origin of your visitors and the completion of forms, you gain a deeper understanding of which methods and offers yield the highest conversion rates. This information allows you to focus your efforts more effectively in the future.
Remember, driving traffic to your landing pages requires ongoing testing, optimization, and a deep understanding of your target audience. By implementing these techniques that we said in this blog of Magnetic Landing Page and continuously refining your approach, you can increase conversions and successfully achieve your inbound marketing goals.