Are you looking to boost your website’s lead-generation capabilities? Crafting effective real estate landing pages requires understanding short attention spans and leveraging that fleeting moment to convert visitors into leads. So, what specific page elements, content offerings, and designs encourage visitors to offer their contact information and jump into your sales funnel?
This article dives deep into the essential ingredients of a stellar real estate landing page, featuring five proven examples and answering all of your landing page strategy questions. But before we get into that, let’s look at our top recommendations for landing page providers.
What Is a Real Estate Landing Page?
A real estate landing page is critical for your lead generation strategy. When someone clicks on your ad or discovers your website through a search engine, they are directed to a landing page – a specific page that differs from your website’s homepage and urges them to take a specific action. Think of a landing page as a trading platform where you offer something valuable, and visitors trade their contact information to receive it.
Landing pages can come in various shapes and sizes. One of the most popular is a home valuation page, which gives potential sellers an estimate of their property’s value in exchange for their name and email address. You can then use this information to nurture and convert them into prospective sellers.
Additionally, a landing page can offer the chance to sign up for a local newsletter, receive advance notice of hot listings, create an account to save favourite listings or download an e-book for first-time buyers.
Real estate landing pages can be used to achieve a variety of objectives, including:
- Displaying properties for sale in a specific area or location
- Providing essential details about a home, such as its floor plan, nearby schools, and neighbourhood
- Sharing information with sellers interested in your selling, concierge, or staging services.
By using landing pages to cater to your target audience’s specific needs and interests, you can effectively generate leads and grow your real estate business.
Why Do I Need Real Estate Landing Pages?
Real estate landing pages offer many benefits, and not having them in place means you’re missing out. Here’s how a conversion-oriented landing page can help you:
- Maximize impact on targeted traffic:
Compared to basic pages on your website, landing pages are more effective in driving conversions. By creating a dedicated landing page that revolves around a single conversion goal, you can increase your odds of closing deals and making a lasting impact on your targeted traffic.
- Build and grow your email list:
A simple lead generation form and an attractive offer can help you gather more contact information that can be used to follow up and nurture leads into clients.
- Showcase properties in-depth:
With landing pages, you can highlight specific aspects of new builds, rental units, or your real estate services that appeal to a specific audience. Since landing pages are highly targeted and built around one call-to-action (CTA), you can focus on the essential details for your targeted visitors.
- Create a sense of urgency:
Landing pages can present time-sensitive offers that wouldn’t make sense to feature on your homepage, such as exclusive sneak peeks at upcoming listings or early access to pre-construction floor plans.
- Accurately measure campaign results:
With a dedicated landing page, you can track your ads’ effectiveness and access essential metrics, such as where your traffic is coming from and what percentage is converting. It lets you focus on the most effective channels and make data-driven decisions for future campaigns.
Top Five Real Estates Landing Page Examples 2023
Let’s explore examples demonstrating how these principles can make a real estate landing page stand out.
- Quarters
“Hey there, I’m converting over here!” The landing page for Quarters immerses visitors in the heart of New York City with a stunning skyline shot. It not only ignites their excitement about living in the Big Apple but also immediately confirms the purpose of the landing page (What is The Purpose Of creating Landing Page). Complemented with an informative heading, distinct advantages, and welcoming language that speaks directly to the intended audience, there is no doubt that potential customers have arrived at the right place.
The aim is to entice individuals interested in co-living rentals in Toronto and encourage them to self-vet by selecting one of the four communities they want to explore. For better decisions, each option is displayed alongside an interior shot and pertinent property information, such as the price, location, amenities, and neighbourhood description., each option is displayed alongside an interior shot and pertinent property information, such as the price, location, amenities, and neighbourhood description, each option is displayed alongside an interior shot and pertinent property information, such as the price, location, amenities, and neighbourhood description.
What can you learn from this real estate landing page?
Be imaginative in how you highlight property features and characteristics. This page’s “Why Live with Us?” checklist is especially impressive. It offers a quick and easy-to-read summary of the benefits and perks that prospective co-living tenants care about most.
- TurnKey
TurnKey is a vacation rental platform that reviews potential client listings to generate high-quality leads. This landing page is effective because it focuses on one specific goal: building a list of vacation property owners currently listed on platforms like Airbnb and HomeAway. The page provides a clear path for interested leads by offering a form to fill out for a free listing review.
The main heading states the CTA, “Schedule a Free Listing Review,” and immediately showcases TurnKey’s credibility with well-known publications and a list of awards. The page also includes a client testimonial with their full name, job title, and photo, adding a personal touch to show that the testimonial is from a natural person.
Although not visible in the screenshot, the page includes a short GIF demonstrating the platform in action. It provides visitors with a clear understanding of what TurnKey offers and how easy it is to use.
What can you learn from this example?
Videos, GIFs, and interactive content can enhance your real estate landing page. TurnKey’s GIF showcases its platform in action, but this is just one example of how visual content can capture a visitor’s attention and showcase what you have to offer. For instance, you can create a preview of a walkthrough, platform, or listing to encourage visitors to click and see more.
- Sundae
Sundae’s landing page does an excellent job of positioning the company as a supportive resource for sellers in a tough spot. The tagline and “Sundae promise” reinforce the idea that potential clients have found a helpful home-selling partner. The benefits of selling with Sundae are repeated throughout the page, reassuring potential clients that they will be cared for.
Although leads are required to enter a street address to proceed, Sundae minimizes friction by using a drop-down menu that makes it easier to fill out the form. Requiring this information helps qualify leads by confirming they’re serious about selling a property. Moreover, by providing the property’s exact location, Sundae can research it for more effortless follow-up and lead nurturing.
What can you learn from this example?
Your real estate landing page design should remove any barriers preventing leads from converting. Keep your lead capture forms simple and short to avoid overwhelming potential clients. Sundae’s landing page focuses on the discovery and asks for the address of the sold property. Rather than trying to learn everything about leads right off the bat, start with a low-effort ask that will help move potential clients through to the next stage of your sales pipeline.
- Destination Homes
The Destination Homes landing page impresses with its exact copy and design, which includes a clear benefit for completing the form (“Be the First to Know!”) and no extraneous links or distractions.
Below the fold, the messaging continues to resonate with potential buyers, emphasizing “what you value most” and providing an upfront price range of $290-$320K rather than just the minimum.
Even though the development has yet to be built, Destination Homes effectively convey the whole picture to potential buyers with realistic exterior renderings, glimpses of the cozy interior brick walls, and a bird’s-eye view of the site location.
What’s the key takeaway from this example?
This landing page demonstrates that you can generate interest well in advance and use your landing page to nurture leads before construction is complete. Even if you don’t have photos, other visual elements like renderings and maps can create an impact and help attract leads to sign up for your mailing list.
- Minto
This landing page from Minto caught our attention for its heavy use of images to complement the text. Each description is accompanied by a visual, and images dominate more space than text. This strategy is effective in an industry where emotions play a significant role in decision-making.
Minto showcases their condo living in downtown Toronto through a blend of images, including interior renderings of units with sleek kitchens, modern living areas, bright bedrooms with balcony access, and exterior views of the building, lobby, lounge, and shared outdoor space.
To apply this strategy to your real estate landing pages, remember that “showing” is more impactful than “telling” regarding marketing properties. Leverage visual content to showcase your properties and provide clients with an immersive experience that will paint a vivid picture of what it would be like to live in their dream home.
How To Create Landing Pages For Real Estate?
Creating effective landing pages for real estate involves:
- Understanding your target audience.
- Identifying their needs and preferences.
- Tailoring your messaging and visuals to match.
Here are some steps to follow:
Define your goal: Decide on the main objective of your landing page, whether it’s to generate leads, promote new development, or sell a property.
Know your audience: Identify your target audience and understand their needs, preferences, and pain points. Use this information to tailor your messaging and visuals.
Please keep it simple: Keep your landing page design simple and easy to navigate. Avoid cluttering your page with too much text, images, or distractions.
Use high-quality visuals: Use photos, videos, and renderings to showcase your properties and highlight their unique features. Use a mix of interior and exterior shots and virtual tours.
Include clear calls to action: Include clear and compelling calls to action (CTAs) that encourage visitors to take the next step, whether filling out a form, contacting you, or scheduling a tour.
Make it mobile-friendly: Ensure your landing page is optimized for mobile devices, as many potential buyers may search for properties on their smartphones or tablets.
Test and optimize: Use A/B testing to experiment with different messaging, visuals, and CTAs to see what works best for your target audience. Continuously optimize your landing page based on your findings.
What Should A Real Estate Landing Page Include?
For creating an effective real estate landing page, it’s important to include certain key elements, although the page should still be unique and tailored to the specific ad driving traffic. Here are some of the most common elements found on high-converting(How To Create A High-Converting Landing Page) real estate landing pages:
A strong CTA is essential for any landing page. It should encourage visitors to take action, whether scheduling an appointment or requesting more information. Craft a CTA that aligns with your conversion goal and can help you achieve it. For example, if you want to book more appointments as a real estate agent, consider encouraging visitors to choose a timeslot from your calendar or enter their phone number to book a call.
Engaging Visual Content Real estate is about selling a customer’s vision of their dream home, so include eye-catching visual content. It may include high-quality property photographs, virtual tours, and even videos of your properties.
Benefit-Driven Language Instead of simply listing the features of your properties, it’s important to highlight how your homes can improve clients’ lives. Use language demonstrating the benefits of working with you, such as saving money, having more space, or living in a desirable location. Be transparent and include costs, square footage, and locations to demonstrate that your real estate business is trustworthy.
Authentic Social Proof Including genuine reviews and testimonials from past and current clients can help build your credibility and showcase your reputation. Even if you have an excellent reputation already, it’s important to share this with potential clients, so they can learn about you before filling out a form or scheduling an appointment.
By incorporating these elements into your real estate landing page, you can create a high-converting page to help you achieve your conversion goals.
Sum Up
The real estate landing page tips, examples, and providers we’ve shared will help you generate more leads for buyers and sellers. We would love to hear from you if you’ve successfully implemented a real estate lead generation strategy that includes landing pages. Do you have any other creative strategies for converting website traffic into clients? Please let us know if you have any questions about landing pages. We are here o the magneticlandingpage to help you in any way we can.